Do you have a social media strategy for 2022? If you do – excellent. If you don’t, here’s a rundown of the social media activity hot-tipped for 2022.
In October last year, there were just over four and a half billion people, globally, on social media. We are not suggesting you market yourself to all of them; Cultrix will always advocate identifying your target audience, researching where they hang out on online, and creating content that speaks to them and them alone.
Even if you’re already hot on socials, be aware, that your audience is becoming even more present. The rise of community feeling, empathy, and developments such as in-app purchases directly from platforms all mean that social is not disappearing from digital marketers’ obligations anytime soon, despite the corresponding rise of the ‘digital detox’.
It’s worth checking you have the following activity in your social to-do list, especially if you are just plodding along with the same stuff you’ve been doing for a while.
1. Get on TikTok
If you didn’t want to hear it, we’re sorry, but TikTok is no longer just used by teens and young adults to share funny videos. It’s a fast-rising, already significant marketing tool. If you’re hesitant to take the TikTok plunge, don’t be. It’s one of the most popular apps is the world and there is less competition for you if you grab the opportunity right now, since many businesses share the fear.
2. Listen more and talk less
Your social media presence should not be one-way. You pushing out content with no interaction with your followers is not going to attract engagement. Not only should you be responding to posts and comments about your business, you should be using these insights to further refine your posts. Ask followers what they’d like to know, then put resource into creating the content they want.
3. GO LIVE!
You don’t need to overdo it by jumping on three times a day and getting TOO personal, but live video reach is expected to grow exponentially in 2022, so if you haven’t been going live regularly, do so. Live videos of you and your team create a personal touch and give your customers glimpses of who you are as people, building authenticity and trust.
4. Engage with communities
Sense of community is important for humans in 2022, after the fallout of the last two years of pandemic hardship. If you take the time to engage with the relevant communities, for instance, on Facebook and LinkedIn, providing informed, helpful content, you can build a solid following and build trust. Do not use these groups to simply sell, this is about establishing yourself as a reliable, helpful authority to build your long-term reputation and client base.
5. Look for micro-influencers
Micro-influencers have more than 1,000 followers but fewer than 100,000. If that seems like a small number, do not be deceived. To generate growth, brands are increasingly working with micro-influencers who tend to have much more loyal, engaged followers than those with millions.
6. Encourage UGC (User Generated Content)
This is an easy one, you’ll be relieved to hear. UGC is proven to grow your brand effectively, by sharing, and acknowledging, the content that anyone else shares about your brand, business or products. For example, if you’re a dressmaker and one of your customers posts a picture of themselves in one of your dresses, repost it, share it in your feed and acknowledge it. You never know who follows your followers and it’s a good way to grow your own follower base.
7. Pinterest
Surely you expected us to mention Pinterest? Reluctant? It has around 460 million users. Ok, so Pinterest isn’t talked about as much as the other channels but this could mean less competition for you. At least consider it…
8. Offer a social media customer service
This is the last, but no means least, tip for social media use in 2022.
Our youngest generations do not want to make phone calls, but will be very vocal on their channels if your service to them is not up to scratch. It says a lot about a brand’s forthright, open, no-nonsense approach to great customer service when they allow it to be conducted on social media. It shows sincerity, accessibility and a genuine desire to help, and, after all, many issues can usually be resolved with a quick message.
Need help with actioning any of your social media to dos? Get in touch.
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